If you're asking this question, you're probably already ready. Most small business owners wait way too long to create a strategy, thinking they need to have everything figured out first. Truth is, you just need a business that serves customers and the willingness to stop winging it. According to Enji's experience, the strategy will help you figure out everything else.
The "Stop Making Excuses" Checklist: You're probably more ready than you think.
Here's what Enji has learned after working with thousands of small business owners: most people wait way too long to create a marketing strategy because they think they need to have everything perfectly figured out first. You think you need to know your exact target market, have your brand completely dialed in, understand all your competitors, and have a clear business plan before you can create a marketing strategy.
The truth? Creating a marketing strategy actually helps you figure out a lot of those things. The process of thinking through your goals, identifying your ideal customers, and choosing your channels forces you to get clarity on your business direction. It's not a test you have to pass—it's a tool that helps you get clarity.
You're ready to create a marketing strategy if you can check these boxes: You have a business that serves customers (even if it's just a few), you want to grow beyond where you are now, you're tired of posting randomly and hoping something sticks, and you have basic clarity on what you do and who it helps. That's it.
You don't need to have been in business for years or have a huge customer base. You just need to be tired of winging it and ready to be more intentional. Waiting to create a strategy until you "know more about marketing" is like waiting to get a map until you know how to navigate.
These are the Enji tools and capabilities that best address this question.
You don't need an MBA or years of business experience to create a marketing strategy. You just need the willingness to stop winging it and start being intentional. Enji's strategy generator walks you through everything you need to think about, making it impossible to get stuck or overwhelmed. Your future self will thank you for starting now because every day without a strategy is another day of random marketing that might not be moving you forward.
