Let's be honest about where marketing overwhelm really comes from: you've been trying to absorb every piece of marketing advice on the internet, and now your brain feels like it's going to explode. Blog posts telling you to "be authentic," podcasts saying you "must be on TikTok," courses promising "the secret formula," and that one person who insists email marketing is dead while another swears it's the only thing that works.
No wonder you're overwhelmed. The problem isn't that marketing is complicated—it's that there's too much conflicting advice coming from people who don't understand your specific business. What you need isn't more information. You need less noise and more focus on what actually works for your situation.
Enji's approach to clarity is simple: stop consuming and start creating. Pick one framework (like Enji's strategy generator) and stick with it instead of jumping between different systems. Focus on your specific business instead of trying to follow generic advice that may not apply to you. Start with the basics—your goals, your ideal customers, your best channels—before worrying about advanced tactics.
Most importantly, clarity comes from action, not analysis. You can read about marketing for months and still feel confused. But answer a few strategic questions about your business, create one piece of content, and test one channel? That's when things start to click.