New businesses need a marketing strategy MORE than established ones, not less. According to Enji's experience, starting with a strategy (even a simple one) saves you from wasting time and money on random marketing tactics. You don't need a 40-page document—just clarity on who you're trying to reach and how you'll reach them.
The "Yes, Especially If You're New" Reality: Strategy saves you from expensive mistakes.
Here's what Enji sees all the time: new business owners think they're "too small" for a real marketing strategy. They figure they'll just post randomly on social media, see what happens, and create a strategy "later when they're bigger." That's like saying you'll get a map after you're already lost in the woods.
The truth? Starting businesses need strategy MORE than established ones because you have less room for error. When you're bootstrapping and every dollar counts, you can't afford to spend six months posting on the wrong platform or targeting the wrong audience.
But here's the good news: your strategy doesn't need to be complicated. You just need clarity on three things: who you're trying to reach, where you'll find them, and what you'll say to get their attention.
Starting with strategy also helps you say no to shiny objects. When someone tells you "all the cool businesses are on TikTok now," you can check it against your strategy. Does your target audience hang out on TikTok? No? Then you can politely ignore that advice and stay focused.
These are the Enji tools and capabilities that best address this question.
Starting without a marketing strategy is like driving cross-country without GPS—you might eventually get there, but you'll waste a lot of time and gas along the way. Enji's strategy generator helps new businesses create a simple, focused plan that grows with them. Start strong with strategy because the habits you build now will determine your success later.
