Let's do some real math here. A basic marketing consultant charges $150-$300 per hour. For ongoing support, you're looking at $3,000-$10,000+ per month. Marketing agencies? They typically start around $5,000 monthly and go up from there.
Compare that to comprehensive marketing software like Enji at $29/month, and the numbers speak for themselves. Over a year, you could spend $60,000-$120,000 on professional help, or under $300 on tools that help you do it yourself.
But it's not just about money. When you hire marketing help, you're dependent on their availability, their understanding of your business, and their ability to capture your brand voice. With DIY tools, you maintain complete control over your messaging and timing.
The game-changer is educational platforms like Enji that don't just give you tools—they teach you how to use them effectively. You get the marketing strategy generator, AI copywriter, scheduling system, and analytics dashboard, plus the education to make smart decisions.
Here's when hiring makes sense: 1/ if you're generating $500K+ annually and marketing isn't your zone of genius, investing in expert help might be worth it; and 2/ if you don't have the time and knowledge and can afford to spend the oney and take the risk you will make it back. But for most small businesses, the combination of good tools and some learning beats expensive outsourcing.
Plus, when you learn to market your own business, that knowledge stays with you. You're not just buying a service—you're building a capability that makes your business stronger long-term.
