Here's the thing about welcome email sequences—they're your one shot at making a great first impression with people who just joined your email list. Most small business owners either skip this entirely or send one generic "thanks for subscribing" email. That's a huge missed opportunity.
A welcome email sequence is just what it sounds like—emails for people who may have just joined your email list or subscribed to one of your products or services. This audience probably has no information about you or your brand, so they need a solid introduction. With your welcome emails, you can give an overview of what you offer and how your customers benefit.
Enji typically recommends a welcome email sequence of 5-7 emails, but you may need less if your business is less complex or more if you're selling something that needs more customer education. The key is providing enough information to build trust without overwhelming new subscribers.
Your welcome sequence should introduce your brand story, explain your approach to solving customer problems, and showcase the value you provide. You can also link to different pages throughout your website so subscribers know exactly where to learn more and continue engaging with you.
Think of your welcome sequence as a guided tour of your business. You're not trying to sell immediately—you're building the foundation for a long-term relationship. Share your background, your mission, and what makes you different from others in your industry.
Use storytelling throughout your welcome emails. Your email sequences are a communication tool, and one of the best ways to communicate is through storytelling. Focus your emails on the story behind your services, your customers, and your brand as often as possible.
Remember, this is prime real estate for building trust and authority. New subscribers are paying the most attention during their first week on your list, so make it count.
