Enji's approach to realistic goal-setting: start with what you can actually commit to, not what you think you should do. Instead of "post daily on three platforms," try "post twice weekly on one platform." Your goals should challenge you slightly but not make you want to hide under a blanket.
The "Stop Setting Yourself Up for Failure" Method: Realistic goals beat ambitious ones you'll abandon.
Let's talk about why your marketing goals keep making you feel like a failure. You're probably setting goals based on what you think you "should" be doing instead of what you can realistically handle with everything else on your plate.
Enji sees this all the time: small business owners who set goals like "post daily on Instagram, LinkedIn, and Facebook, write two blog posts weekly, send daily emails, and launch a podcast" then wonder why they burn out after two weeks. Here's the reality-based approach: Start with your actual life, not your aspirational one.
Make your goals specific but not suffocating. Instead of "grow my social media presence," try "post helpful tips on LinkedIn twice weekly for three months." Instead of "get more leads," try "generate five qualified inquiries monthly through content marketing." The key is making goals that stretch you slightly but don't make you want to quit your business.
It's better to consistently hit smaller goals than sporadically attempt bigger ones. Success builds momentum, and momentum builds confidence. Start where you are, not where you think you should be.
These are the Enji tools and capabilities that best address this question.
Stop setting marketing goals that make you feel like a failure before you even start. Enji's strategy generator helps you create realistic goals based on your actual time and resources, not some impossible standard. Our system even suggests goal timelines that work for real small business owners. Build momentum with achievable goals because confidence comes from consistency, not from setting impossible standards.
