How Do I Create a Professional Media Kit?
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How do I create a professional media kit for my small business?

A professional media kit includes high-quality headshots, compelling bio information, your brand assets, contact details, and key business information that media outlets need. Enji simplifies this by organizing everything into a streamlined media kit you can easily send to conference organizers, podcast hosts, or press contacts. No more scrambling when opportunities arise—just share one professional link.

Quick summary

The "Stop Panicking When Opportunities Come" Kit: A media kit makes you look professional and saves time when people want to feature you.

  • Professional Headshots: High-quality photos in different formats and sizes
  • Compelling Bio: Multiple length options (short, medium, detailed) for different uses
  • Brand Assets: Logo files, brand colors, and any visual elements they might need
  • Contact Information: Clear details on how to reach you for opportunities
  • Key Statistics: Business highlights, achievements, or interesting facts about your work

Longer Explanation

Here's the scenario: a podcast host wants to feature you, a conference organizer needs your bio and headshot, or a local media outlet wants to write about your business. Instead of panicking and scrambling through files, you should be able to send a professional media kit immediately.

Your media kit starts with professional headshots—high-quality photos where you look approachable and confident. If you're on a budget, even smartphone photos can work if they're well-lit and professionally composed.

Next, write bio information in multiple lengths. Create a short summary version (2-3 sentences) and a more a detailed version (multiple paragraphs). Include your expertise, business highlights, and what makes you interesting or unique. Focus on achievements and angles that make you worth featuring.

Include your key brand assets—logos and any visual elements that represent your business. Media outlets often want to include your logo in their content, so make it easy for them to access the right files.

Add contact information and any relevant business statistics—like years in business, number of customers served, awards, or interesting facts about your industry expertise. These details help media contacts understand your credibility and create compelling content about you.

With Enji's media kit feature, you upload your headshots, bio, and contact information, and everything gets organized into a professional, shareable web page. When someone needs your media kit, you send one link instead of multiple attachments. No more long emails with giant files or wondering if you sent the current version of your headshot.

Example

Enji Tools

These are the Enji tools and capabilities that best address this question.

Related Questions & Content

Never Scramble for Media Materials Again

Stop missing opportunities because you can't find your headshot or bio when someone wants to feature your business. Enji's media kit organizes everything into one professional, shareable page that makes you look polished and prepared. Always be ready for your next big opportunity because prepared beats panicked every single time.

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Marketing Strategy for Small Business IconEnji Digital Asset Manager