Here's a mistake that costs small businesses thousands in potential revenue—they put all their energy into getting the sale, then completely disappear once someone becomes a customer. Let us repeat this: you shouldn't ghost the people who bought from you. That's not just bad business; it's a massive missed opportunity.
Once someone converts and purchases from your business, the communication shouldn't stop. A post-purchase email sequence can keep your customers engaged, offer an opportunity for feedback, and encourage their loyalty and repeat purchases or referrals.
Your post-purchase sequence should start immediately after the sale with a confirmation and thank you, then continue with onboarding content that helps them get the most value from their purchase. This might include setup instructions, best practices, or additional resources that enhance their experience.
Don't forget to ask for feedback. Create opportunities for customers to share their experience, whether through surveys, reviews, or simple check-in emails. This feedback helps you improve your business and gives you testimonials for future marketing.
Your post-purchase sequence is also the perfect place to encourage loyalty and repeat purchases. Introduce complementary products or services that make sense based on what they've already bought. If someone purchased your productivity course, they might be interested in your time management templates.
Ask for referrals from satisfied customers. People who've had a great experience with your business are often happy to recommend you to others—but only if you ask. Make it easy for them to share your business with specific referral links or materials.
Remember, acquiring a new customer costs significantly more than keeping an existing one. Your post-purchase sequence is an investment in customer lifetime value, not just immediate revenue.
