Here’s the real problem with most marketing strategy advice: it’s written by people who aren’t running a business and trying to do their own marketing at the same time. Enji’s approach is different—it’s designed for real humans with limited time, shifting priorities, and a long list of things to do besides “make a content calendar.”
To build a marketing strategy that actually works, you need to answer five foundational questions:
- What do you want to achieve? (Think: more leads, higher revenue, better-fit clients)
- Who are you trying to reach? (Be specific: not just “business owners,” but “busy local contractors who hate marketing”)
- Where will you find them? (Choose 1–2 places where your people already hang out)
- What will you say? (Messaging matters—what do they need to hear to trust you or take action?)
- What will you actually DO to show up? (This is where strategy becomes a plan you can follow)
Most small business owners get stuck on one of two things: trying to be everywhere, or trying to sound like everyone else. A real strategy helps you simplify where you show up and clarify how you speak—so the right people actually notice and respond.
That’s where Enji comes in. Our Strategy Generator walks you through these exact questions based on your real bandwidth, not some fantasy schedule. You’ll walk away with a plan that’s clear, realistic, and flexible enough to adjust as you go, plus it only take a few minutes.
Because the best strategy isn’t the one that looks perfect in a doc or "post on IG everyday"...it’s the one you’ll actually use.
