Let's be real—most email campaigns fail because they jump straight to "buy now" without doing the work to build trust first. Enji's approach is different: campaigns should tell a story that naturally leads to a sale, not just bombard people with promotional messages.
When building your email campaigns, think about your overall goal and what kind of story it will take to get there. Unlike a quick newsletter that gets right to the sale or shares recent news, an email campaign uses a story to build momentum that leads to the goal of a sale or promotion. The emails you send should build trust, reinforce your capabilities, and assure the potential customer that you understand their problems—and that you can solve them.
A typical email campaign should run between 3-7 emails in total. This gives you enough touchpoints to build relationship and trust without overwhelming your subscribers. Each email should serve a purpose in your larger narrative—whether that's highlighting your offer, communicating value, or building confidence through social proof.
Remember to always reinforce the value of your product or service. You build trust and confidence by showcasing your understanding of the problems your potential customers face and how your product or solution has been proven to help. People are most likely to buy when they know they aren't the first person to take the offer, so include reviews and testimonials throughout your campaign.
The best email marketing platforms offer great ways to highlight your promotional offer with attention-grabbing subject lines (shoot for 35 characters or less) and bold, branded promotional content that creates a professional, on-brand marketing piece.
