Here's the content creation reality for most small business owners: you need to publish consistently, it needs to sound like you, and you don't have unlimited time to craft every post from scratch. So what's the move?
Generic templates are tempting because they're fast, but they often result in content that sounds like everyone else in your industry. "5 Tips for [Your Industry]" gets old quickly, and your audience can tell when you're phoning it in.
Creating everything from scratch gives you complete control and authentic voice, but let's be real—if you're spending 2 hours writing a single Instagram caption, you're not going to stay consistent. Most small business owners burn out with this approach within a few weeks.
AI tools like Enji's AI Copywriter hit the sweet spot. They give you the speed benefits of templates but with personalization based on your actual brand voice and business. When Enji's AI writes for you, it's pulling from your website content, your tone, and your audience—not generic marketing templates.
The best approach? Use AI for your first draft, then add your personal insights, stories, or current examples. You get content that's 80% done in seconds, then spend a few minutes making it authentically yours instead of starting from zero.
Think of it like having a really good writing partner who knows your voice and can get you started, but still lets you add the finishing touches that make it unmistakably you.
