How do I build a marketing routine that fits my schedule?

The "Work With Reality, Not Against It" Method: Your routine should fit your life, not the other way around.

• Batch Your Work: Block focused time instead of doing marketing daily
• Pick Your Power Hours: Use your best energy times for marketing tasks
• Build Around Your Life: Kids have soccer Saturday mornings? Don't schedule marketing then
• Consistency Wins: Two hours weekly beats eight hours sporadically

Here's the brutal truth about marketing routines: most people try to build routines around their fantasy schedule instead of their real life. You know, that imaginary world where you have unlimited time, boundless energy, and zero unexpected interruptions.

The efficient way to do your own marketing isn't to do a little bit every day—it's to batch your work into focused sessions when you can actually think clearly. Maybe that's Sunday mornings before the family wakes up, maybe it's Thursday afternoons when business is slow, or maybe it's one day a month where you knock out everything at once.

When you create your marketing strategy with Enji, you specify what day (or days) you want to do marketing and the system organizes your calendar around that reality. It builds the routine for you based on your actual life, not some productivity guru's ideal schedule.

Here's what actually works: Pick specific times when you can focus without interruption. Block that time like it's a client appointment. Use that time for the thinking work: creating content, planning posts, writing emails. Then use tools to schedule everything so your marketing runs between your focused sessions.

Marketing Calendar, Marketing Strategy Generator