Here's the thing about email lists—they're one of the most valuable assets your business can have, but most small business owners approach list building completely wrong. They create a signup form, share it once on social media, and wonder why nobody subscribes. That's not a strategy, that's wishful thinking.
Enji recommends approaching list growth like a campaign. That means leading with something valuable—a lead magnet that solves a real problem your audience faces—and following up with a simple nurture sequence that builds trust once someone joins. Enji’s list building campaign walks you through this exact process, from picking a lead magnet idea to mapping out your follow-up emails.
The best lead magnets are specific and relevant. Think templates, cheat sheets, quick how-tos, or mini-guides—something that saves your audience time or helps them make progress. Once they opt in, your job isn’t done. A good nurture sequence welcomes them, delivers the freebie, and starts a conversation. Instead of blasting sales right away, these emails build connection by showing that you understand what they’re going through and that you have a real solution.
And don’t treat list building like a one-and-done project. Run list-building campaigns a few times a year, especially when launching something new or looking to grow your warm audience. With email consistently delivering one of the highest ROIs in small business marketing, your future customers aren’t just scrolling—they’re waiting in your inbox.
Once someone joins your list, don't just add them and forget them. Your nurture sequence should welcome them, deliver the promised lead magnet, and continue providing value while gradually introducing them to your services or products. This automated sequence does the relationship-building work for you, even while you sleep.
