Most social media schedulers were designed for full-time marketers—influencers, content creators, or teams who live in these platforms all day. That’s not you.
As a small business owner or solopreneur, you’re juggling marketing alongside everything else—client work, fulfillment, admin, growth. You need more than a place to drop a post—you need a system that helps you decide what to say, why you're saying it, and whether it's actually doing anything for your business. That’s where Enji comes in.
Tools like Buffer, Later, and Hootsuite each have their strengths. Buffer makes scheduling easy. Later offers a clean visual layout. Hootsuite is packed with features (and a hefty price tag). But most of them assume you already have a strategy, content, and time to learn a new platform. You’re left patching together different tools—writing captions in Notes, saving ideas in Google Docs, checking metrics in another app, and scheduling somewhere else.
Enji is different because it connects all the pieces. You start with your goals and build a real strategy using the Marketing Strategy Generator. Then you turn those ideas into content with the AI Copywriter, schedule it with the built-in planner, and track progress on your KPI dashboard. It’s designed to help you stay consistent—even when life gets busy.
The real difference? Enji was built for business owners who didn’t sign up to become marketers—but still want to market well. You don’t need advanced analytics or shiny content tools. You need to know: what’s working, what’s not, and what to do next. That’s what Enji gives you—all in one place.