Here's the thing about email marketing platforms—there are more options than you can shake a stick at, but most small business owners just need something that works well without requiring a computer science degree to operate. Enji has tested many platforms with real small business clients, and we've got strong opinions about what actually works.
We love and recommend Flodesk to manage your email campaigns. It's designed with small business owners in mind, offering gorgeous design templates that make your emails look professional without requiring design skills. The interface is intuitive, the pricing is straightforward, and it handles all the technical stuff (like deliverability and mobile optimization) so you can focus on writing great content.
Mailchimp is another strong option, but it's better suited for your business if you're trying to do more complicated (read: advanced) automation and segmentation. If you're just getting started with email marketing or you want something that "just works," Mailchimp might feel overwhelming. But if you need complex automation sequences or detailed analytics, it's worth the learning curve.
The investment in an email marketing platform is a smart use of your money since email marketing consistently helps small businesses make money—we're talking about some of the highest ROI numbers in all of marketing. Regardless of what email marketing platform you use, you can easily build campaigns using their built-in tools.
Most platforms have great design templates, so don't feel like you have to design things from scratch. Choose the templates that work for you and customize them with your content and brand assets (your logo, colors, and fonts). You'll discover which types of emails work best by looking at your open and click-through rates over time.
The key is choosing a platform you'll actually use consistently. The most advanced platform in the world won't help your business if it's so complicated that you avoid sending emails altogether.
