The AI tool landscape is getting crowded fast. You've got ChatGPT, Claude, Gemini for general use, plus dozens of specialized marketing AI tools. Here's how to choose what actually works for your business.
General-purpose AI is incredibly powerful and versatile. You can ask ChatGPT to write anything from blog posts to social captions to email sequences. The catch? Every single request requires detailed prompting about your brand voice, audience, goals, and context. That's a lot of setup work for every piece of content.
Specialized marketing AI like Enji's AI Copywriter takes a different approach. During setup, it analyzes your website, existing content, and marketing strategy to understand how you communicate. Then, when you need content, it already knows your brand voice, your audience, and your business context.
The practical difference is huge. With ChatGPT, you might spend 5-10 minutes crafting the perfect prompt for each piece of content. With specialized AI, you can generate on-brand content in seconds because the context is already built in - think Enji is creating a custom GPT for you and you don't need to be an expert at how to do that.
Plus, specialized AI integrates with your marketing workflow. Instead of copying and pasting between ChatGPT and your social scheduler, you can create and schedule content in the same platform. The AI-generated content flows directly into your marketing calendar.
That said, general-purpose AI isn't useless for marketing. It's great for brainstorming and one-off projects where you need maximum flexibility. But for ongoing content creation that needs to maintain consistent brand voice, specialized tools are usually worth the investment.
