If you’re a small business owner, you’ve probably seen a wave of AI tools promising to make your marketing faster, easier, and more effective. And while the new tech is exciting, you might notice that they’re all kind of just glorified chatbots spitting out tons of text. Some even might make more work for you. 

At the end of the day, marketing AI tools are only as good as the plan behind them. Because without a solid strategy? You’re just creating more content for the sake of it. And who has time for all of that editing and refining? We KNOW that’s just going to fall to the bottom of your to-do list.

As a small business owner, you don’t have time to spend hours trying out a dozen different apps, hoping one will finally click. You need something that just works—something that understands your business, gives you real guidance, and helps you actually get things done.

If an AI tool spits out the same plan for a dog groomer as it does for a doula, that’s not strategy, it’s just noise. You deserve a tool that saves you time and helps you make better marketing decisions.

Let’s break down why most AI marketing strategy generators fall short—and how Enji’s is built differently (on purpose). We’re sharing:

• What more AI Strategy Generators get wrong
• Why Enji’s AI marketing strategy generator is different
• How to try our AI marketing strategy generator (for free!)

What Most AI “Strategy Generators” Get Wrong

If there’s one thing we could hop on our soap box about, it’s that you don’t need more AI. You need better AI, especially when it comes to your marketing strategy. A lot of tools out there claim to generate a strategy, but what they’re really offering is a list of buzzwords or a generic plan that could apply to anyone. 

Let’s dig into what’s usually going wrong behind the scenes.

1. They’re Generic

One of the biggest problems with AI marketing strategy generators is that they tend to serve up the same advice to everyone.

Let’s say you’re a wedding planner who relies heavily on local referrals and word-of-mouth. Should you really get the same content plan as a skincare brand selling to customers nationwide? Of course not. Your business model, goals, and audience are totally different, and your strategy should reflect that.

When AI tools ignore your context and give you blanket recommendations, they’re not helping you move forward. They’re just giving you one more thing to second-guess.

2. They Don’t Ask Enough Questions

If you can generate a full marketing plan in 30 seconds without providing any context about your business… It’s a clear sign you’re a cookie-cutter strategy.

The best marketing strategies aren’t one-size-fits-all. They need to take into consideration things like your goals, your audience, your offers, and (maybe most importantly) how much time and capacity you actually have. That doesn’t mean you should be answering hours worth of questions—but you probably need to give it a good five to ten minutes.

A good AI marketing strategy generator should ask smart questions upfront so it can give you smart answers in return. Without that? You’re left with advice that might be instantaneous, but it’s definitely not tailored to you and your needs.

Create a marketing strategy in less than 10 minutes

3. No Real Strategy (Just Tactics)

If a “strategy generator” tells you to post three Reels a week, that’s not a strategy. That’s a tactic.

Posting Reels can be part of a strategy, but only if it aligns with your goals, resonates with your audience, and fits into a bigger plan.

Strategy connects the dots between what you’re trying to achieve (like getting more leads or building brand trust), who you’re trying to reach, what platforms they’re on, and what kind of content will get their attention. It’s the why and the how, not just a list of random to-dos.

4. No Follow-Through

Some tools do an okay job of generating a basic plan, but then they leave you hanging.

You get a PDF or a list of recommendations, but no tools to actually implement it. No calendar. No content prompts. No visibility into what’s working. And no way to keep the momentum going.

That’s the biggest gap for most small business owners: consistency. A strategy is only valuable if you can follow through on it. And if your AI tool isn’t helping you do that? It’s just another subscription that goes to waste.

Why Enji’s AI Marketing Strategy Generator Is Different

At Enji, we’ve seen firsthand how frustrating it is to find a marketing tool that’s actually designed for small-business life. That’s why our AI marketing strategy generator was built from the ground up by a real small business marketer (hey, Tayler!) who’s worked with hundreds of small businesses.

This isn’t fluff. This is Tayler’s brain in a box—backed by our own powerful AI and designed specifically for solopreneurs, service providers, and small-but-mighty teams who don’t have time to mess around.

Here’s how Enji does exactly that.

Strategy Comes First—Before You Touch a Single Tool

Before you dive into creating content or scheduling posts, Enji walks you through building a marketing strategy that’s customized to your business. 

You’ll answer a few strategic questions about your goals, audience, offers, and time commitment, and Enji turns your answers into a one-page marketing plan you can start using right away. It’s clear. It’s doable. And it’s tailored to you.

It Asks Smart Questions to Deliver Smart Answers

The first thing you’ll notice about Enji’s strategy generator is that it takes the time to ask the right questions. It’s not just wondering about your industry or your budget, but who you’re trying to reach, what kind of energy you can realistically give to your marketing, and what you’re hoping to get out of it.

In about 20 questions, you’ll help Enji understand the full picture, so it can build a strategy that’s aligned with your actual life and business. Not someone else’s.

Because let’s face it: if your marketing plan doesn’t fit your schedule, it’s never going to stick.

You Can Execute Right Away

This is where Enji really stands out. Once your strategy is done, you don’t have to figure out how to do it on your own. Enji gives you the tools to execute, right there inside the platform.

That includes:

• A social media scheduler so you can batch and schedule content in advance
• An AI copywriter that actually sounds like you
• A smart marketing to-do list that keeps you focused
• A KPI dashboard that tracks what’s working and what’s not
• An idea generator for when the blank page strikes
  
  

So instead of bouncing between five tabs or trying to guess what to do next, you’ve got everything in one place—strategy to execution, start to finish. 

How to Get Started With Enji’s AI Marketing Strategy Generator

Getting started with Enji is easy (and I know we’re biased, but it’s pretty fun). All you need to do is sign up, answer a few questions, and let Enji generate a personalized marketing strategy for your business.

From there, you’ll have full access to the tools to bring that strategy to life. You can create content, schedule posts, track performance, and adjust your plan over time, all without ever leaving the platform.

The best part? It’s fully designed with small business life in mind. That means no fluff, no overwhelm, and no need to hire a full marketing team just to stay consistent.

You can try Enji for free, or jump in for just $29/month and get full access to every single tool. No upsells. No extra fees based on usage or team members. Just one simple platform that helps you market smarter, not harder.