The start of a new year has a funny way of making marketing feel urgent. There’s new goals, new ideas, and new pressure to “do better” than last year. But if you’re already using Enji, you don’t need to spend a bunch of time creating a brand-new marketing strategy. You already have one. 

So, what can you do to make your marketing even more intentional?

What makes the biggest difference going into 2026 isn’t more platforms, more content, or even more campaigns. It’s building on what you’ve already done based on what you learned (read: don’t just keep doing the exact same thing.)

Going into 2026, this post is here to help you:

• Reconnect with what you’re actually trying to accomplish
• Make sure your goals match your real capacity
• Adjust your marketing strategy so it feels right 
• Use the marketing tools you already have inside Enji more intentionally

No “new year, new you” energy. Just better decisions and fewer things pulling at your attention. Let’s start by going back to the foundation.

Pause First. Review Your 2025 Marketing Before You Change Anything.

Before you add a new goal, tweak your posting schedule, or touch a single campaign pause.

Because intentional marketing starts by reconnecting with why you’re doing this in the first place—not what you think you should be doing.

Inside Enji, you already have everything you need to do that check-in. This is simply your moment to reopen it and make sure it still fits.

Start by reviewing the core elements of your marketing strategy::

• Your goals that are driving your marketing strategy
• Your ideal customer personas (you can use the Customer Persona Generator to bulk these up)
• Your content pillars for each marketing channel and how they’re currently defined
• Your actual posting capacity (the real one, not the aspirational version)
• Your results in your KPI Dashboard to see where you had wins and wastes

Then ask yourself:

• What am I actually trying to build this year?
• What do I want more of—and less of?
• What’s working that I want to double down on?
• What feels heavy, outdated, or like it belongs to a past season of my business?

Marketing tends to feel hard when it’s built around assumptions that no longer match your business. When your strategy reflects where you are now, it starts to feel right again.

If you need a reminder of why this matters, revisit Why Setting Marketing Intentions Beats Resolutions. 

Once your “why” is clear, choosing what deserves your energy to set your direction becomes a whole lot easier.

Choose Fewer Marketing Goals (And Let Them Matter More)

Intentional marketing doesn’t mean doing more. It means choosing what actually matters—and letting the rest go.

One of the fastest ways to drain momentum is stacking too many goals on an already full plate. Instead, focus on one to three priorities that truly support your current season of business. Enji initially limits you to picking 3 goals (though you can add more), but where we see people overstuff things if with their objectives—even though you can pick 6, oftentimes a few can get cut to help you focus.

Inside Enji, the Marketing Strategy Generator already gave you a starting point—recommended channels, posting cadence, and focus areas based on the time you said you have. The goal here isn’t to reinvent your marketing strategy. It’s to refine it.

As you review your marketing strategy, ask yourself:

• Do these goals support where I want my business to be in the next 6–12 months?
• Do I realistically have the time to follow through on it?
• Are these channels, platforms, and tasks a priority now or just something I feel like I “should” be doing?

A few examples of how you can refine your strategy with more intention:

• If visibility is the goal → prioritize consistent posting on fewer platforms.
• If more sales is the goal → plan a quarterly nurture campaign followed by a sales push.
• If authority is the goal → focus on educational content and blogging that builds trust over time.

And if you want a second set of eyes? Your Enji subscription includes twice-monthly group coaching calls with our Founder and marketing consultant, Tayler. These calls are here to help you get feedback, simplify your strategy, and make sure what you’re committing to actually works in real life.

Then, use your KPI Dashboard to track progress (so you’re measuring what moves the needle, not just what keeps you busy).

Evaluate Your Content Pillars

A strong content strategy isn’t built on one type of content.

Inside Enji, your content pillars go beyond topics (we have 6 different pillars to use and choose from inside your social media scheduler!). They’re designed around how people connect with, trust, and eventually buy from your brand. Each pillar serves a different purpose, and together, they support buyers at different stages of their decision-making process.

Ask yourself:

• Which pillars have I been leaning on most?
• Which ones have been quiet or underused?
• Am I mostly speaking to people who already know me—or also supporting new and hesitant buyers?
• Where might my audience need more support before they’re ready to take the next step?

For example:

• If you’re heavy on Education but light on Promotion, people may love your content but never realize how to work with you.
• If you’re consistently posting Promotion without enough Inspiration or Engagement, your marketing can feel transactional instead of relational.
• If Community content is missing, retention and referrals may feel harder than they need to be.

Often, refining your pillars simply means redistributing attention—bringing one or two underused pillars back into the mix so your content supports the full buyer journey.

If you want to make sure your pillars are fully aligned with your bigger strategy, read this guide on how to create a marketing plan. 

Let Your Marketing Calendar Reflect Reality (Not Wishful Thinking)

Marketing gets overwhelming when your calendar looks like who you wish you had time to be. And that only sets you up for failure and disappointment (we’re realists over here).

Intentional marketing is built around your capacity. It’s about building a plan you can actually follow, even during busy weeks, slow seasons, or life happening in the background.

This is your permission slip to stop overcommitting.

Inside Enji, take a look at your Marketing Calendar and ask:

• Is this realistic with my current workload?
• Does this support my goals—or just fill space because I feel pressure to do more?
• Where do I consistently fall behind?

From there, rebuild your calendar around real capacity:

• Spread tasks out so nothing stacks too tightly
• Add recurring time for planning, batching, and reviewing KPIs (hello KPI Day!)
• Slow your cadence if needed (it doesn’t have to be the same all year round)

This is also where your Social Media Scheduler becomes a huge support. When posts are planned and scheduled ahead of time, consistency becomes something you design—not something you scramble to maintain.

Use Marketing Campaigns to Bring Intention Into Action

Intentional marketing only works if it actually turns into action. That’s where campaigns come in.

Campaigns give your goals a container of sorts. Instead of reacting week to week, you work toward something specific—with a clear beginning, middle, and end.

Inside Enji, you can use Marketing Campaign Templates to:

• Break big goals into manageable steps
• Stay focused on why you’re doing each task

Campaigns don’t have to be big launches. An influencer collaboration, a giveaway, or a new lead magnet to help grow your email list can all be campaigns. 

If your goal this year is growth without constant chasing, campaigns are a powerful way to get there. This is especially true when you focus on strengthening relationships you already have instead of always trying to reach new people. Our guide on how to generate more sales without finding new customers is a great place to go deeper.

Pay Attention to the Right Signals

Intentional marketing isn’t just about planning. It’s about what you pay attention to.

Each month, use your KPI Dashboard to look for patterns.

From the dashboard, you can track:

• Website visitors and page views
• Instagram followers and link clicks
• Email list subscribers
• New clients
• And so much more!

Looking at these together helps you connect dots, like:

• Are spikes in website traffic followed by email signups?
• Do new clients tend to show up after certain months or campaigns?
• Are people visiting… but not taking the next step?

Then adjust:

• Do less of what isn’t converting
• Do more of what is
• Turn successful campaigns into repeatable templates

Intentional Marketing In 2026 Is About Better Work (Not More Work!)

Being more intentional with your marketing in 2026 doesn’t mean adding more to your plate. It means using what you already have with more clarity and purpose.

You don’t need to chase every new platform, trend, or tactic. You already have a marketing plan, a strategy, and the tools to support it. Intentional marketing is about refining how you use them—aligning your goals, content, and calendar with what actually matters in this season of your business.

Enji was built for exactly this. So before you plan anything new, take a moment to reconnect. Reopen your Marketing Strategy Generator, refresh your content pillars, and schedule your next two weeks of posts with intention. Sign in now to get started!

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Tayler Cusick Hollman

Founder of Enji | Small Business Marketing Strategist

Tayler Cusick Hollman is the co-founder of Enji, a strategy-first marketing platform built specifically for small business owners who do their own marketing. With 10+ years of experience in small business marketing, Tayler has helped thousands of founders create clear, repeatable marketing systems that drive consistency, visibility, and revenue—without relying on agencies or complicated tools.

Her work focuses on simplifying marketing strategy, turning plans into execution, and helping small business owners replace scattered tools with one integrated system. Tayler’s frameworks and insights are used by entrepreneurs across industries to plan, execute, and evaluate their marketing with confidence.

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