If you’ve ever found yourself staring at your Enji calendar wondering, “Okay, but what extra things can I do to move the needle toward my sales and marketing goals” — this one’s for you. You don’t need to reinvent the wheel every time you want to drive sales, book more clients, or reconnect with your audience. Sometimes, the smartest marketing move is tapping into proven campaign ideas that are already designed to create urgency and relevance.

That’s exactly why we built marketing campaign templates inside Enji. They’re low-hanging fruit (sorry for the corporate jargon): the kind of promos, events, and giveaways your audience already expects and loves to see. Think about it—your customers are primed to shop during Black Friday, book sessions during seasonal rushes, or jump into a fun giveaway when the timing is right. All you need is a plan to show up consistently (and not burn yourself out doing it).

Not sure where to start? Here are five ready-to-use marketing campaign ideas you can launch right inside Enji, plus tips for making each one work for your business.

• Campaign #1: Holiday Sale Season
• Campaign #2: Product or Service Promotion
• Campaign #3: Event
• Campaign #4: Giveaway
• Campaign #5: Sale or Promotion

Campaign #1 — Holiday Sale Season

Works for: Boosting sales during key holiday periods.

We all know holiday sales are marketing gold. From Black Friday to New Year’s to Mother’s Day to the Fourth of July, these moments are built-in opportunities to drive urgency. Your customers are already in a buying mindset—it’s your job to make sure you’re a business they’re buying from.

Marketing Campaign Examples: A photographer offering “Valentine’s Couple Mini Sessions,” a product shop running “Mother’s Day Gift Bundles,” or a coach with a limited-time “New Year, New Mindset” package.

Tips for Running this Marketing Campaign in Enji:

• Select the Holiday Sale Season template.
• Use the pre-filled schedule to map out teasers, the big announcement, and those all-important “last chance” reminders.
• Tip: Don’t be shy with urgency. Use the AI Copywriter to create captions like, “Only 24 hours left to grab this deal!” or “We’re down to our last spots—don’t wait.”

Holiday campaigns work because they ride the momentum of what’s already happening in your customers’ world. Enji just makes sure you show up at the right time with the right message.

Campaign #2 — Product or Service Promotion

Works for: Spotlighting a new or best-selling product/service.

Not every campaign has to be tied to a sale. Sometimes, your focus is simply reminding people about your signature offering or highlighting something new. These promotions give you a chance to go deeper into why your audience should care about one particular thing you do.

Marketing Campaign Examples: A coach introducing a new group program, a wedding planner spotlighting her most popular package, or a website designer highlighting her best-selling template.

Tips for Running this Marketing Campaign in Enji:

• Select the Product or Service Promotion template.
• Layer in behind-the-scenes posts showing the making of your product or the thought process behind your service.
• Add customer testimonials or user-generated content (UGC) to boost trust.
• Cross-post to both social media and email so you’re not leaving conversions on the table.

This type of campaign is especially powerful because it focuses attention where you want it. Instead of scattering your energy across everything you offer, you drive awareness and sales to one high-impact thing.

Campaign #3 — Event

Works for: In-person or virtual events, pop-ups, launches, or workshops.

Hosting an event? Whether it’s a local holiday market booth, a seasonal class, or a big online webinar, an event campaign helps you build buzz, fill seats, and keep the momentum alive after it’s over.

Marketing Campaign Examples: A florist hosting a “Holiday Wreath Workshop,” a boutique opening a pop-up, or a business coach running a free webinar.

Tips for Running this Marketing Campaign in Enji:

• Choose the Event template.
• Schedule pre-event buzz posts (save the date, sneak peeks, behind-the-scenes prep).
• Don’t forget the post-event content! Share highlights, photos, and thank-yous. This not only closes the loop with attendees but also builds FOMO for the next time.
  

The follow-up piece is where so many small businesses drop the ball. Enji reminds you to keep the conversation going after the event ends, which is often when the sales or bookings really kick in.

Campaign #4 — Giveaway

Works for: Audience growth + reengagement.

Everyone loves free stuff. But giveaways aren’t just about being generous—they’re about sparking interaction, growing your audience, and bringing inactive followers back into the fold.

Marketing Campaign Examples: A shop running “12 Days of Giveaways” in December, a photographer offering “Win Your Holiday Session Free,” or a service provider giving away a free consult.

Tips for Running this Marketing Campaign in Enji:

• Select the Giveaway template.
• Use the pre-built schedule to announce your giveaway, explain entry rules (keep them simple!), and create hype around the prize.
• Add seasonal branding—think festive visuals or themed hashtags.
• Don’t skip the winner announcement or the reengagement posts for new followers who discovered you through the campaign.

Giveaways work because they’re fun, shareable, and engaging. When you’ve got them scheduled out ahead of time, it’s easy to run one without getting overwhelmed.

Campaign #5 — Sale or Promotion

Works for: Quick booking pushes or seasonal discounts outside of major holidays.

Sometimes you just need to fill your calendar with projects or move inventory fast. That’s where a short, focused sales campaign shines.

Marketing Campaign Examples: A photographer offering “Book Your Winter Session Now and Save,” a consultant with a “Spring Planning Session Special,” or a shop running an end-of-season clearance.

Tips for Running this Marketing Campaign in Enji:

• Select the Sale or Promotion template.
• Plan a short, intense promo period (a few days to a week max).
• Schedule teaser posts, your main promo content, and a final urgent reminder.
• Use the KPI Dashboard to track what channel converts best—did Instagram DMs drive bookings, or was it your email list?
  

These campaigns work because they’re punchy and to the point. They remind your audience to act now instead of putting it off.

How to get started

The beauty of these marketing campaign ideas is that they’re ready to go inside Enji. You don’t need to build anything from scratch. You just need to decide what fits your season and your business.

Here’s how to get the ball rolling:

1. Decide which opportunity makes the most sense for you right now.
2. Pick the matching campaign template in Enji.
3. Watch the to-do list populate within seconds of you picking the template.
4. Use the AI Copywriter to batch-create your captions in minutes.
5. Schedule as much content as possible with the social media scheduler so your campaign runs on autopilot while you focus on client work.

Starting a Marketing Campaign For Your Small Business

Running consistent, effective marketing campaigns doesn’t mean you have to start from scratch every time you want to run one. With Enji, you’ve got ready-made templates and AI tools that take the stress out of planning, writing, scheduling, and tracking your results. 

These five campaign ideas (holiday sales, product promotions, events, giveaways, and quick-hit promos) are just a few of the most common ways small businesses can boost sales, book clients, and keep their audience engaged. We have over 16 options waiting for you in Enji right now though so pick the one that’s right for you! And because everything lives in your Enji calendar, you’ll never lose sight of what’s happening when. 

It’s not about doing more marketing—it’s about doing the right marketing at the right time. So, which campaign idea are you trying first? Log in to Enji, pick your template, and watch your next campaign practically run itself.

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Tayler Cusick Hollman

Enji Founder and Small Business Marketing Expert

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Tayler is one of the Founders of Enji (marketing tools for small business owners who need to plan, do, and review it themselves). With over a decade of marketing experience, she has helped thousands of small business owners create simple marketing plans that help them get results. When she isn't thinking about how to solve the "I do my own marketing" problem, you'll find her skiing, mountain biking, or climbing rocks somewhere.

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Try Enji's marketing tools for small business owners for free at enji.co

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