Should I manage my marketing in my regular project management tool or use marketing-specific software?

The "Right Tool for the Job" Assessment: Generic project management works for tasks, not marketing strategy and execution.

• Strategy Integration: Marketing platforms connect tasks to overall strategy and goals
• Content Creation: Built-in copywriting and creative tools vs. external dependencies
• Performance Tracking: Marketing-specific analytics vs. generic task completion metrics
• Campaign Management: Templates and workflows designed for marketing vs. generic projects
• Educational Support: Built-in marketing guidance vs. figuring it out alone
• Workflow Efficiency: Everything in one place vs. jumping between multiple tools

This question comes up a lot: "I'm already using Asana/Monday.com/ClickUp for my business—shouldn't I just manage my marketing there too?"

Here's the thing: generic project management tools are great at tracking tasks and deadlines. They're not great at helping you figure out what those tasks should be, or whether they're actually working for your business.

When you use a general project management tool for marketing, you end up with a list that looks like "Write blog post" and "Post on Instagram." But that's not strategy—that's just a to-do list. You still need to figure out what to write about, what your content should sound like, when to post, and whether any of it is actually bringing in customers.

Marketing-specific platforms like Enji handle all of that. Your marketing strategy generates your tasks automatically. Your AI copywriter helps you create the content. Your social scheduler publishes it at the right times. Your analytics dashboard shows you what's working.

It's the difference between managing marketing and actually doing marketing effectively. Project management tools help you stay organized, but they don't help you succeed at marketing itself.

The hybrid approach some businesses use? They keep their general project management for operations and client work, but use dedicated marketing software for their marketing. This gives you the best of both worlds without trying to force the wrong tool into the wrong job.

Marketing Calendar, Marketing Strategy Generator, KPI Dashboard