How do I market my small business when I have no time?

The "Work With Reality" Approach: You don't need more hours, you need better systems.

• Protect Marketing Time: Block it like client appointments—it's that important
• Batch Everything: Handle similar tasks together instead of daily scrambling
• Use Templates: Create once, reuse forever for emails, posts, and content
• Automate What You Can: Let tools handle scheduling and repetitive tasks
• Content Repurposing: Create one long form piece of content and then repurpose across social media platforms.
• Focus on What Works: Track results and double down on high-impact activities
• Start Ridiculously Small: 30 minutes per week beats zero marketing consistently

The problem isn't that you don't have time for marketing—the problem is you're doing marketing backwards. You're trying to squeeze it into the cracks of your already overflowing schedule instead of treating it like the business-critical activity it is.

You're owner, operator, customer service rep, accountant, and probably the person who fixes the printer when it jams. We get it. But here's the thing: marketing isn't optional. It's how you get more customers so you can eventually hire people to handle some of those other hats you're wearing.

The solution isn't finding more time—it's protecting the time you have and using it strategically. Even if it's just 90 minutes every Sunday morning, block that time like it's a client appointment. Because it is an appointment—with your future success.

Most time-starved business owners try to do a little bit of marketing every day. Wrong! That's the least efficient way possible. Instead, batch similar tasks together. Spend one block of time planning your content for the week, another block creating it, and another scheduling it. Your brain works way better when it's focused on one type of work instead of constantly switching gears.

The magic happens when you use templates, automation, and tools that do the heavy lifting for you. Write one email template that you can customize for different situations. Create social media post templates that you can plug information into. Use scheduling tools so you're not tied to your phone posting in real-time. Write one long form blog post and repurpose that content across your social media accounts (PS - Enji's AI helps you do this quickly).

Focus ruthlessly on what actually brings in customers. If networking events generate more leads than social media, prioritize networking. If email marketing converts better than blog posts, focus on email. Don't waste your limited time on activities that feel like marketing but don't drive results.

Start embarrassingly small if you have to. Thirty minutes per week of focused, strategic marketing beats zero marketing every time. As you build systems and see results, you can gradually increase your time investment.

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