If you're a designer, you already know what good marketing looks like.

You've not only studied it by secretly judging every piece of marketing you see online. You’ve done it for clients (many, many times). But when it comes to your own brand? That's an entirely different story.

You're too close to it. Too in your head. Too busy doing the actual work to carve out the time to market the work. And so your marketing, the stuff you know would move the needle, keeps getting pushed to the back burner.

Sound familiar? It did too for Shannon of Sunday Muse Design. And her story might just change the way you think about marketing your design business.

The Cruel Irony of Marketing Your Own Design Business

Knowing good marketing and actually doing good marketing for your own business are two completely different skill sets. 

For Shannon, the problem wasn't a lack of knowledge, not by a long shot. It was a lack of a way to get it done. Before Enji, her marketing was pieced together with no real plan in place. She was listening to too many outside voices about what she should be doing, and combined with already knowing what the "right" answers were, she ended up overwhelmed and stuck in her own head.

That's the cruel irony of marketing a design business. You're good enough to know what you should be doing and that actually makes the paralysis worse.

When you don't have a way to get your marketing done, knowledge doesn't help you. It just gives you more things to feel bad about not doing.

Find a Marketing System That Worked For Her Busy Design Business 

We asked Shannon what changed once she started using Enji as her project management software for marketing and here’s what she had to say:

As much as I hate the word…clarity. Lots of clarity. I’m able to easily see what’s working and what’s not working so I can focus on the things that are actually moving the needle. I’m also not squirreling all over the place.

See, she didn’t need a total marketing overhaul (which is often what stops small business owners from trying new software). What made the biggest difference for Shannon was literally just clarity (the ability to finally see what was working, what wasn't, and where to focus her energy).

That's what a good marketing system does. It doesn't make marketing more complicated, it makes it simpler. It cuts through the noise and shows you exactly what to do next.

The Difference Tracking KPIs Makes

Once Shannon started using Enji for her marketing, her KPIs (read: metrics, insights, numbers or whatever you want to call them) made it clear that Instagram wasn't driving inquiries. So she stopped stressing about posting there. She pulled back from Instagram and put her energy elsewhere.

The result? More inquiries. 

That's the power of tracking your marketing like a project and making decisions based on data, not outside (or self-enduced) pressure. So many designers triple down on platforms that aren't working because they feel like they should be there—because everyone else is. Because a coach told them to. Because they've already put so much time in that stopping feels like quitting.

But without data, you're just guessing. And guessing costs you time you don't have—as well as keeps you from doing the most impactful marketing you can.

The Features She Loves in Our Project Management Software for Marketing

For Shannon, two Enji features became non-negotiables: the KPI dashboard and the social media scheduler.

Before Enji, tracking KPIs was too hard, too time-consuming, and too scattered across too many tabs. There was no easy way to see all the data in one place, so it just didn't get done (at least, not in a way that helped inform decisions as a busy business owner). 

Enji made it easy. Now Shannon can see all her marketing metrics at a glance, and her visual brain loves the graphs.

Second, the social media scheduler meant she wasn't scrambling to post in real time anymore. We think she speaks for more of us when she said: 

Your girl has no time to sit and post in real time except for a few things here and there. I also love seeing all my content in one place at a glance.

Have You Felt Like Marketing Your Design Business Is Harder Than It Should Be?

If you're a designer who knows good marketing but can't seem to do it consistently for your own business, you have a problem Enji can solve.

Because when you understand marketing, you don't need a marketing degree or to hire an expensive marketing agency. You just need a way to be consistent vs. relying on willpower. You need a system that builds turns all your ideas into an actual marketing plan, keeps your tasks visible and moving, and shows you clearly what's working—so you can stop guessing and start growing.

That's exactly what Enji does.

Shannon put it simply: Enji removes the friction. And when the friction is gone, the marketing actually gets done.

Ready to stop piecing together your design business marketing?

Enji is a project management software that builds your personalized marketing plan, organizes your tasks on a marketing calendar, and tracks your KPIs—all in one place. 

Try Enji free and have your marketing plan ready in minutes.

Tayler Cusick Hollman

Founder of Enji | Small Business Marketing Strategist

Tayler Cusick Hollman is the co-founder of Enji, a strategy-first marketing platform built specifically for small business owners who do their own marketing. With 10+ years of experience in small business marketing as a consultant with TAYLRD Media and Designs, Tayler has helped thousands of small business owners create clear, repeatable marketing systems that drive consistency, visibility, and revenue—without relying on complicated tools.

Her work focuses on simplifying marketing strategy, turning plans into execution, and helping small business owners replace scattered tools with one integrated system. Tayler’s frameworks and insights are used by entrepreneurs across industries to plan, execute, and evaluate their marketing with confidence.

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