If you've ever made a marketing decision based on vibes—or worse, based on whatever advice you heard most recently—this one's for you.
Amy Pearson is a systems strategist and solopreneur who, by her own description, was doing everything. Instagram. Facebook. Pinterest. LinkedIn. A podcast. YouTube. A blog. She was showing up in all the places, creating content constantly, and still had no real idea what was working.
Not because she wasn't trying. Because she had no system to tell her. Seriously, these are her own words: “One of the biggest ways Enji has helped me is with marketing planning and decision-making. Before, I was constantly reacting and trying to figure out what to post next.”
This is something we see ALL. THE. TIME. working with small business owners. So let’s talk about what changed for Amy when she started using Enji.
Enji is the only marketing project management tool that is specifically built for small business owners who are doing it themselves. Start your free 14 day trial.
What Marketing Looked Like For Amy Before Enji
Amy's pre-Enji marketing process was, in her words, "very haphazard." She didn't have a repeatable workflow, creating content took forever, and without tracking her numbers, every decision came down to gut feel or whatever strategy she'd heard about most recently.
"Before Enji, I was making marketing decisions based on feelings and whatever advice I had heard most recently."
Sound familiar? Because that's a very relatable place to be. And it's exhausting. When you don't know what's moving the needle, the only answer feels like more—more platforms, more content, more hustle. Which is exactly the trap Amy was in.
What Changed When She Started Using Enji’s Marketing Project Management Tools
The shift for Amy wasn't about doing more marketing. It was about finally being able to see her marketing clearly enough to make real decisions.
"Instead of trying to be everywhere, I could make intentional decisions about what to keep, what to improve, and what to let go."
That sounds simple, but it changes everything about how you spend your time (and gives you back more of it!!). There were a few Enji features that helped make that happen.
The Marketing Calendar: From Reactive to Planned Way Ahead
Before Enji, Amy was constantly in reactive mode—figuring out what to post next, scrambling to stay visible. Now she uses Enji's marketing calendar to map out promotions, podcast appearances, blog content, and email marketing in advance so she can see how everything connects.
"I get things done WAYYYY ahead of time."
For a solopreneur wearing every hat in the business, planning ahead isn't a luxury. It's the only way to stay consistent without burning out.
The KPI Dashboard: Ditching Pinterest Without the Guilt
One of the most concrete outcomes of Amy tracking her metrics with Enji’s KPI Dashboard? She let go of Pinterest.
Not impulsively, and not because someone told her to. Because she looked at the charts in her KPI dashboard and the data made the answer obvious. Pinterest wasn't producing results, and she didn't have the bandwidth to invest what it would take to make it work.
"I review my KPIs every month and use that information to plan the following month's marketing activities."
That monthly rhythm—review, decide, plan—is what turns marketing from a source of anxiety into a system you actually trust. Plus, there is something special about knowing you are looking at your marketing data alongside other small business owners too (we lovingly call the first of each month “KPI Day” and we see so many of our users log in to review!).
The AI Copywriter: No More Staring at a Blank Screen
Amy's favorite Enji feature is the AI Copywriter, and the reason is straightforward: it eliminates the part of content creation that costs the most time.
"I can take a rough outline, a blog post, or even content from my website and quickly turn it into polished marketing content. It helps me create blog posts, newsletters, and social media content without staring at a blank screen for hours. As someone who wears a lot of hats in my business, that time savings is huge."
And Enji’s AI Copywriter saves her so much time because it knows her voice and removes the friction that was keeping her from showing up consistently in the first place.Â
What Marketing Her Small Business Looks Like Now
Amy isn't just more consistent—she's more confident.
She publishes blog content regularly, repurposes content with our blog repurposing tool, and stays visible during slower seasons without the pressure to constantly create something new.
Basically: she does the things that matter and skips the things that don't.
"The biggest change is that I no longer feel like my marketing is running me. I know what needs to be done, I know how I'm measuring success, and once I've done those things, I can focus on serving my clients instead of constantly worrying about marketing."
That last part is the whole reason we do what we do. You started your business to serve people—not to become a full-time content creator with no idea if any of it is working. If you love what you do, we want to help you do more of it.
Who Amy Sees Struggling the Same Way She Used To
When we asked Amy who she sees in her old shoes, her answer was immediate: solopreneurs.
"They started their business because they're great at what they do and they want to help more people—not because they want to become marketers.Â
They know marketing is important, but they're already wearing so many hats that marketing often gets pushed to the bottom of the list. When they do make time for it, they're staring at a blank screen trying to figure out what to write, what to post, and whether any of it is actually working.Â
Enji helps bring structure to that process. Instead of constantly wondering what to do next, you have a plan, a place to track your progress, and the data to make better decisions about your marketing."
If that's you, you don't need more marketing advice. But a better marketing project management tool would help.
"Enji helped me stop guessing and start doing my marketing with confidence."
Ready to stop running your marketing on feelings and feeling guilty if you don’t do all of the things? Enji will help you put together a really smart marketing plan, save you time creating content, and show you where you’re having wins! Start your free trial of Enji today.
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Tayler Cusick Hollman
Founder of Enji | Small Business Marketing Strategist
Tayler Cusick Hollman is the co-founder of Enji, a strategy-first marketing platform built specifically for small business owners who do their own marketing. With 10+ years of experience in small business marketing as a consultant with TAYLRD Media and Designs, Tayler has helped thousands of small business owners create clear, repeatable marketing systems that drive consistency, visibility, and revenue—without relying on complicated tools.
Her work focuses on simplifying marketing strategy, turning plans into execution, and helping small business owners replace scattered tools with one integrated system. Tayler’s frameworks and insights are used by entrepreneurs across industries to plan, execute, and evaluate their marketing with confidence.
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