There are usually two speeds to small business marketing: cruising and pushing the pedal to the metal. (We won’t discuss the I’ve-not-marketed-my-business-in-weeks speed.)

Even though marketing isn’t something any small business owner can fully check out of, there is a version of reality where you can go into “maintenance mode” to complement the one where you sprint as fast as you can. In that one, you’re doing everything all the time, whereas in maintenance mode, you have more systems in place to take a lot of marketing tasks off your plate—and you’ve just dialed the pace down. 

The thing is, both take planning. And both can help you be successful at marketing. One is just a little (okay, a lot!) more appealing.

That’s exactly why we offer our marketing campaign templates and social media scheduler. Because social media marketing isn’t going anywhere, but we’d all like to get rid of an extra tab open on our computers. And not having to come up with every task you need to do for a marketing campaign means you can step on the gas pedal when you need, even if you procrastinated a bit!

Enji’s social media scheduler and marketing campaign templates are also part of an all-in-one system to help manage your social media. With multiple tools in one place, you can maintain your marketing, stay consistent, and save loads of time.

Learn more about Enji’s social media and marketing campaign features:

• Marketing campaign templates for small business
• The best social media scheduler for small business
• How social media fits into the rest of the marketing strategy
• The benefits of using an all-in-one system to manage your social media

Marketing campaign templates for small businesses

Marketing campaigns are a helpful marketing tool, especially when you feel like you need more of something. Whether that’s more cash, customers, email list subscribers, or social media followers, there is usually a marketing campaign you can spin up to grease the wheels on getting what you want. 

But like most things in life, you don’t have hours to spend planning out each one (especially if you dragged your feet a bit and need to get started fast!). That’s why Enji has 16 marketing campaign templates in our Marketing Campaign tool so you never have to start from scratch!

Marketing campaign templates in Enji

To use Enji’s marketing campaign templates, all you need to do is select the tactic you want to use, select a start and end date, and go! Enji will give you a list of tasks, due dates, goals and objectives, channels, and performance tracking. 

You can also add more information to your campaigns, like your budget, partners, notes, and target customers. 

Currently, we have a whole slough of templates you can choose from: 

• Social media
• Email list building
• Sale or promotion
• Product or service promotion
• SEO
• Giveaway
• Holiday sale
• PR
• Digital ad
• Print ad
• Direct mail
• Influencer or affiliate
• Event
• Product launch
• Website launch
• Business launch
• Booking season (wedding businesses only)

And using our marketing campaign templates is easy!

1. Pick the template you want to use
2. Click on your start date (the recommended tasks with due dates appear like magic)
3. Add your marketing channels
4. Select your customer persona(s)
5. Set your target(s)
6. Set your budget

The best social media scheduler for small business

All the marketing tools we’re building here at Enji are specifically for small business owners who have to do their own marketing. And because that is the case, everything we do is intentionally designed to have what you need—without a black hole of extra features you’ll never use.

The social media scheduler is designed specifically for your needs, so you can easily get your content ready without dealing with unnecessary features or complicated pricing structures. 

It also plays perfectly with Enji’s variety of other social media and marketing tools, like our marketing strategy generator, AI copywriter, and of course, the marketing campaign templates as well. 

Here’s everything Enji’s social media scheduler can do for you:

• Schedule posts for Facebook, Instagram (posts, reels, and stories), TikTok, Pinterest, YouTube Shorts, and LinkedIn
• Quickly schedule posts after you write your copy and captions with the AI Copywriter
• Shows you what’s scheduled on your marketing calendar in Enji
• Has a visual planner for Instagram
• Save the hashtag groupings you use consistently for quick and easy posting
• Save the accounts you tag the most to easily add them to posts
• Manage multiple profiles 
• Has no limits on how many social media posts you schedule

How social media fits into the rest of your marketing strategy

Keep in mind that social media marketing is just one piece of your entire marketing toolkit. It’s a great channel for building awareness and communicating to your existing customers, but you probably need more marketing tactics up your sleeve, too. 

You might need to focus on your SEO to bring in more qualified traffic or your email marketing to convert more leads. Each tactic should focus on building a relationship with your audience and moving them to work with you. And like we said before with the campaign templates, not everything has to be “forever.”

That’s where Enji’s other tools come in handy. You can always start with our marketing strategy generator, which plans out tactics, channels, and tasks based specifically on your bandwidth. Our KPI dashboard also ties everything together to help you monitor results and stay on top of what’s working. You can integrate your social media channels along with other sources, like website analytics, to determine what’s working and what isn’t. 

Marketing is hard, we all know it. But having everything in one place makes it so much easier and more successful, too. 

The benefits of using an all-in-one system to manage your social media

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The next time you want to hit it hard or as a part of your quest to make marketing manageable, our social media scheduler and marketing campaign templates are here to help! 

They fit within our all-in-one marketing system, which helps you stay consistent and save time. Unlike other one-off tools, we’ve designed our platform for small business owners like you, who are managing it all. You don’t need to be switching between five different platforms just to schedule an Instagram post, and you don’t need all those subscriptions either. 

You can try all of Enji’s features on for size during your 14-day trial—just click here to get started!