If you've ever spent six hours on marketing and ended up with two posts and a mild identity crisis, this one's for you.

Danison is the artist behind Bowtie and Brush, a live event painting business where he creates stunning, one-of-a-kind artwork at weddings and events in real time. He's incredibly good at what he does. But like most solo creatives, he's also his own marketer, scheduler, caption writer, social media manager, and occasional graphic designer

Running a live event art business means Danison's best seasons are also his busiest ones. When the events are flowing, there's no time to think about marketing. And when things slow down? The inconsistency has already done its damage.

Before Enji, he was stuck in a cycle that'll probably sound pretty familiar.

Enji is the only project management tool that helps you do your marketing—not just create a to do list. Start your free 14 day trial.

What Marketing Looked Like for Danison Before Using Enji

Danison's marketing strategy before Enji was simple: post when there's time.

(And there's never really time.)

Every time he wanted to show up for his audience, he'd dig through Google Drive for photos, scroll his own Instagram feed to see what might look good, then stare at a blank caption box with no real plan. Sometimes it worked for a stretch. But it never lasted…especially once his busy event season kicked in and client work took over completely.

In Danison’s words:

"I’ve tried all other schedulers and other marketing software that seems intimidating and not geared toward small businesses. That along with literally having no marketing background, it just felt like I was trying to get my name out there, but I just didn’t know what was working.”

And like most small business owners, Danison knew his marketing mattered. He knew visibility was everything in a saturated creative market. He just couldn't figure out how to make it a habit (or make it feel like anything other than a chore he was already behind on). 

Sound familiar? Yeah. We thought so.

How Danison Uses Enji as a Project Management Tool for Marketing

When Danison started using Enji, the first thing that changed was his strategy.

Once he started using Enji he stopped spending four hours just to schedule two posts (because of the messy back-and-forth process we just discussed) and started looking beyond Instagram. He started repurposing old blog posts into social content and really understanding what he needed to do to move the needle. 

"Once I started using Enji, everything changed because I started planning and diversifying my marketing channels. It stopped feeling like I was posting just to post."

Here's a closer look at the features that made the biggest difference:

Marketing Campaigns

Our marketing campaign tool is the one that made Danison feel like an actual marketer. Instead of staring down a goal like "grow my audience" with no idea where to start, campaigns broke everything into small, clear action steps. Want to launch a holiday offer? Here's where to start. Building your email list? Here's your checklist. Need to promote your live event painting services heading into engagement season? There's a campaign for that. 

"It would have taken years of guessing to think through everything, but it's all built into the software and adjusted based on how much time I actually have." 

The Content Calendar + AI Copywriter 

Before Enji, creating two posts ate up half a day. Now, Danison can take an old blog post, paste in the link, and generate several Instagram captions in seconds. He batches content during his slower seasons and schedules it out for the busy ones so when he's set up at a wedding venue painting live portraits, his marketing is still showing up for his audience back home. 

“It’s just SO EASY to create content now. The fact that I can turn old blog posts by simply copy and pasting the link and create several IG posts in seconds is bonkers. 

It’s been super great to create more evergreen content for the year, and schedule those out for my busy seasons when I KNOW I won’t be behind my computer as much. And once I got in the swing of things, I was able to spend more time on other things in my business and life.”

We'll take bonkers.

The KPI Dashboard

As a visual person who also is very much a numbers person (Danison is a CPA also), the KPI dashboard was a game-changer. 

“Once I got familiar and added a new metric or two every quarter, that meant I could stop wasting time on strategies that weren’t moving the needle and double down on the ones that were.”

What Marketing His Small Business Looks Like Now

Now when Danison sits down for a marketing session, he's not scrambling or starting from scratch. He's planning one to two months ahead, scheduling content during slower seasons so his busy ones stay covered, and tracking what's actually driving results.

"I went from knowing nothing about marketing and just guessing, into a confident business owner who knows where to spend his time and energy."

That's the thing about Enji. It doesn't just help you do more marketing. It helps you feel like you've got it handled, which if you've ever stared at a blank caption box at 10pm wondering if any of this is even working, you know is worth a lot.

Using Enji to Marketing Your Small Business

After hearing Danison’s story, you have two choices.

1. You can keep winging it and hoping the algorithm is in a good mood today.
2. Or you can do what Danison did: stop guessing, build a real system, and finally market your business with intention and a plan to back it up.

Enji takes "I should really do some marketing" and turns it into "here's exactly what to do this week," with marketing campaigns that break down your goals into action steps, a content calendar that keeps you consistent even during your busiest seasons, and KPIs that show you what's actually moving the needle.

You bring the talent. Enji keeps your marketing in one place so the work actually gets done (and actually gets seen).

Ready to stop posting when you have time and start marketing like you mean it? Your free trial is waiting.

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Tayler Cusick Hollman

Founder of Enji | Small Business Marketing Strategist

Tayler Cusick Hollman is the co-founder of Enji, a strategy-first marketing platform built specifically for small business owners who do their own marketing. With 10+ years of experience in small business marketing, Tayler has helped thousands of founders create clear, repeatable marketing systems that drive consistency, visibility, and revenue—without relying on agencies or complicated tools.

Her work focuses on simplifying marketing strategy, turning plans into execution, and helping small business owners replace scattered tools with one integrated system. Tayler’s frameworks and insights are used by entrepreneurs across industries to plan, execute, and evaluate their marketing with confidence.

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