Ever feel like creating a marketing strategy is like climbing a mountain in flip-flops? We get it. As a small business owner, you’re juggling a million things at once, and sitting down to create a marketing strategy might seem like a “when I have free time” kind of task (which is never because who are you kidding with the “free time”?). But here’s the thing: you could have a solid, actionable marketing strategy ready to go in just ten minutes. With Enji, we’ve simplified the process, making it easy for you to create a tailored marketing plan that fits your business needs perfectly. All it takes is a quick quiz, a few minutes of your time, and then you’ll be ready to conquer your marketing goals. Want to see how we do it?

In this article, we’re sharing:

• Behind-the-scenes of how we use AI to create a marketing strategy
• How to create a marketing strategy you’ll actually use
• Tips for sticking to the marketing plan you’ve taken time to create

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Take Our Marketing Strategy Quiz

The first step in creating your marketing strategy with Enji is to use our marketing strategy generator. It’s 20 questions and it takes about 5 minutes. 

Here’s a sneak peek at some of the questions you’ll answer:

1. What Are Your Goals? Are you looking to increase sales, boost brand awareness, or maybe expand into new markets? You can choose up to 3 primary goals to help shape your entire strategy.

2. Who Are Your Customers? Knowing your audience is key if you want to market to them. Where are they hanging out right now? The better you understand your customers, the more effectively you can reach them.

3. What Are You Currently Doing? We’ll also ask about your current marketing efforts. Are you active on social media, running ads, sending out newsletters? This helps us see what’s working and what needs tweaking.

4. What Will You Absolutely Not Do? It’s important to set boundaries (plus, we know that entrepreneurs aren’t great at doing things they don’t like over an extended period of time). Maybe you’re not interested in paid advertising or the idea of YouTube makes you shrivel inside. Knowing what you won’t do is just as important as knowing what you will do, so we like to get to the bottom of it right away.

5. Where Do Your Best Clients Come From Now? Look at your current client base. Are they finding you through referrals, social media, or search engines? When we create your marketing strategy, we’ll help you do more of what’s already working.

6. How Much Time Do You Have? This might be the most important question when it comes to creating a marketing plan. Be realistic about your time commitment. Most small business owners have 1-2 hours a week. 

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Creating Your Custom Marketing Strategy

Once you’ve completed the quiz, Enji gets to work. At just the click of a button, we’ll whip you up a personalized small business marketing strategy that includes:

1. Goals and Objectives: Actionable goals are the backbone of any successful strategy. We’ll highlight your three main goals (and up to six objectives) at the top of your marketing strategy.

2. Customer Persona(s): Next, we’ll help you create a customer persona, so that each time you sit down and market your business, you’ll have a crystal-clear picture of who you’re talking to. 

3. Marketing Channels to Focus On: Based on how you answered the questionnaire, we'll suggest what we think will be the best marketing channels for your business. Whether it's social media, email marketing, SEO, or content marketing, we've got your back and will show you where to focus for the biggest bang for your buck.

Using Your New Marketing Strategy

We talk a lot about creating a marketing strategy, but the truth is that it’s just the beginning. Enji is here to help you implement it, too. We offer a suite of tools and services to make your life easier like:

Scheduler and Calendar: In order to actually use your marketing strategy (and reap the rewards of having one), it helps to keep everything in one place. That’s why we created our easy-to-use social media scheduler and marketing calendar. Login to plan your content, schedule posts, and check marketing tasks off your to-do list as you actually get them done. Plus, we love the calendar view to see our scheduled content at a glance!

Copywriter: Ever struggle with what to say? Or have a team and want your brand voice to remain consistent? Our AI copywriter can help craft compelling messages (or at the very least, a first draft) that resonate with your audience. Whether it’s blog posts, social media updates, or email campaigns, we’ll help you create content (in your own brand voice) fast.

KPI Tracker: Enji’s KPI tracker is one of our favorite features. It gives you a clear view of what's driving your sales, what’s resonating with your audience, and what needs adjustment. As a small business owner, knowing your numbers is essential. You need to see what’s working in your marketing strategy and what isn’t. Enji’s KPI tracker allows you to track key performance indicators, helping you test different tactics and make informed decisions. This way, you get clear, actionable insights that enable you to adjust your approach and improve your results. Plus, we have integrations with Google Analytics, Facebook, Instagram, Linkedin, and Pinterest so that your data can be pulled automatically.

Want to watch us create a marketing strategy in just two minutes?

It almost sounds too good to be true, right? If that’s what you’re thinking, watch this video to see how we go from a multiple choice quiz to a fully-formed marketing strategy.

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Ready to Get Started?

Creating a marketing strategy doesn’t have to be a daunting task. With Enji, it’s a quick, streamlined process that takes less than ten minutes. It really doesn’t need to be more complicated than this. Trust us, as marketing experts who have created beautiful 20+ page marketing strategies in the past, having a one-page strategy you can turn to over and over again will be a lot more effective! So why wait? Take our multiple choice quiz that uses AI to give you a marketing plan and let Enji help you build a marketing strategy that’s tailor-made for your small business.