Whether you call it brand voice or tone of voice, it’s all the same. Because (in the end) what they both do is help make sure the copy you write or the copy an AI copywriter drafts for you, sounds more like you and less like a robot.
Creating your brand voice was step one, and now it’s time to upgrade your copy with it! Enji can take your brand voice and turn it into drafts of blogs and social media captions with our AI copywriter—saving you tons of time. Start your free 14-day trial of our full suite of marketing tools for small business owners today!
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Enji uses AI to create your brand voice by analyzing the text sample you give it. Our custom AI tool reads the text to understand your brand voice, tone, and style before writing a description for you. Once it does, you can refer to your brand voice as you write different pieces of copy or use it to train an AI copywriter like Enji’s!
Your brand voice is the personality and style you use across all your content (think website copy, email newsletters, social media captions…anything you write). It matters because it helps people connect with your brand—a clear, consistent brand voice builds trust and makes your messaging more memorable.
Using Enji’s free brand voice generator is one way! But if you want to create your brand voice without using AI, start by thinking about your brand’s values, audience, and personality. Are you playful or serious? Bold or calm? Then, look at how you already communicate—what feels natural and true to your brand? Once you’ve got a feel for it, document it with examples to help keep things consistent.
Brand voice and tone are two different things. Think of your brand voice as your overall personality—it stays the same. Your tone, on the other hand, can change depending on the situation. For example, your tone might be fun and cheeky on Instagram, but more formal in a customer support email. Same voice, different tone.