The hardest part about marketing your own business is staying consistent. We hear this from small business owners all the time. It’s not necessarily the time or effort—we can usually find the spare hours here and there to plan and create content. But sticking with it once we get a little busier is what’s actually key to a successful marketing strategy (and the hardest thing to do).

While you can’t fully automate all of the work that goes into marketing, you can create systems that help you build a consistent marketing routine. And as soon as you master consistency, you’ll be one step closer to getting better data for your marketing efforts (which in turn, helps you be more effective at getting your brand in front of your audience and makes you more money).

Today, we’re breaking down how to create a repeatable system that works! We’ll cover:

• How do you build a marketing system that works?
• What should be in your marketing workflow
• How can you keep up without feeling overwhelmed?

How Do You Build a Marketing System That Works?

The first step toward building your marketing system is to start with a strategy. That means figuring out the goals you want to reach and how you can try to reach them. For example, your ultimate goal this quarter might be to grow your leads. Your marketing strategy might look like creating a new lead magnet and promoting it across Pinterest and Instagram through infographics. 

To break it down even more, your strategy = your goals, channels, and tasks. To get a marketing strategy that makes sense (and saves you a ton of time), you can use Enji’s marketing strategy generator. From there, your recommended tasks all get added to a marketing calendar that aligns with the time you have to spend each month. 

What Should Be in Your Marketing Workflow

Now that you have a marketing strategy, how does it turn into a marketing workflow? It’s just a matter of breaking down that strategy into different components and tools. 

A Content Plan

Your content plan includes the type of content you want to create and how often. And don’t forget, ultimately, your content plan should be designed to help you reach the goals you laid out in your initial strategy. 

Going back to our example earlier, let’s say you really want to grow your leads this year. Your content should include at least one lead magnet (or even more!), like a quiz, free download, or free tool. 

To promote that lead magnet, you’re going to share infographics each week across Instagram and Pinterest. And the educational content that you share on social media? Should help promote the value behind your lead magnet. 

A Marketing Calendar

Next, it’s time to lay your content plan out on a marketing calendar. Without a calendar, you won’t have anything to hold yourself accountable, and it can be too easy to get inconsistent. You might have way more time one week where you’re posting a lot, then forget to for a couple of weeks after. 

With a calendar, and a little help from a social media scheduler, you can share your content at a good pace for yourself and your audience. 

A Task Manager

Now it’s time to get into the nitty-gritty. Creating all of your content takes copywriting, design, editing, and publishing. All of those tasks are going to be impossible to keep track of in your head, so it’s important to have some type of task manager. 

Whether it’s all on you or have some extra help, a task manager will send notifications when it’s time to complete each task. Ultimately, this helps you stay even more on track and aligned with your content calendar. Most Enji users like to see a reminder pop up in their inbox once a day (at around 10am!).

A Tool to Track Data

Lastly, once your content is out in the world, congrats! It’s great to see your marketing efforts chugging along. But, there’s one last step to creating a repeatable system to do your own marketing. You need some type of tool to track your data. Without analytics, you’re basically going in blind—you have no idea if the content you’re posting is actually helping you meet your ultimate goal. 

This might be okay once in a while but it’s definitely not something you want to keep repeating everyday for the rest of your life.

Data can tell you if your marketing is working one way or another. And if you’re not seeing the numbers you want to see, it helps you pivot to try new ideas or spend more time on things that are working. As small business owners, every minute counts, so using your time wisely is so important! 

Managing Your Marketing Workflow

We know what you’re thinking now… wouldn’t it be a dream if you could manage this entire workflow in one place? You can! Enji has all of the tools you need to develop your strategy, create a content plan, build your content calendar, manage your tasks, and track your data! Yep–it’s truly an all-in-one tool for your marketing workflow. 

How Can You Keep Up Without Feeling Overwhelmed?

By breaking down your marketing into a system, it should make everything feel a little more manageable. Here are a few more ways to make it easier if you’re feeling overwhelmed though:

• Batch and schedule content - Setting aside a block of time each week or month to create and schedule content is much more manageable than trying to create content every day (that’s a recipe for burnout!). This is a big part of making your marketing system repeatable because it’s something you can do more intentionally, and it becomes part of your routine. 
• Use an AI copywriter - Especially when it comes to social media content, it can feel like you’re creatively tapped out after just a few posts. That’s where an AI copywriter comes in handy—it can take your ideas and reword them or come up with a few options that still sound like you!
• Block time each month for planning - Just like you should block out time for content creation, the same goes for planning. This will help you stay organized to meet your goals, and you only need 1-2 hours per month! Enji’s idea generator can even help you figure out what content to create to save even more time. 

Build Your Marketing System in One Place With Enji!

Real talk? Having a great marketing system isn’t as helpful if you’re having to switch between multiple tools. Plus, that can all add up if you have separate subscriptions for your content calendar, scheduler, analytics, and more.

Make it even easier on yourself with Enji—an all-in-one marketing platform designed for small business owners just like you who don’t have a ton of extra time. We make it easier by combining everything in one place and providing tools that take a lot of the work off your plate in the first place. Start a free trial to get started!